The secret legacy behind "Buy maturity and invest the difference"

In 1965, AL Williams died of a heart attack. He had a policy all his life, but it kept the rest of the Williams group less insured. This is his son, Art L. Williams made an impression on Jr., whose cousin later introduced him to the concept of term life insurance, which was relatively unknown at the time and offered much more at a cheaper face value.

In the wake of the financial hardships his family endured, Art began with an almost religious zeal as an ambassador for a term of life. He launched a new company based on the concept of “buy the term and invest the difference”, BTID for short, with about 200,000 agents in its shadow and the rest is history.

Or is it?

Nearly 40 years later, a survey published in the May 2015 issue of the Journal of Financial Services Professional indicates that Williams’ great experiment had unintended consequences for the family. Co-author of the study, David F. “People don’t buy maturity and don’t invest the difference,” Babel said. “They probably rent out the term, cancel it out and spend the difference,” leaving many families uninsured instead of simply insuring when passing a loved one.

Even the small number of people who fully implement the art advice and invest the difference can invest emotionally in the market by selling high and low, or buy a managed investment without realizing the potential impact of their home egg-related fees. People who think they have matched an employer with 401k extra funds often do not consider that if the management fee is 3%, they must pay a 3% return per year with equal breaks and a policy to protect them.

Suppose everyone who buys a term invests the difference wisely, the whole life still offers benefits that BTID does not. Lifetime insurance is stuck, which allows the insured to buy additional coverage with the accumulated cash value, even if their health falls to such a level that they are no longer able to buy a new policy. In addition, they can borrow against the cash value, convert it into a guaranteed income, or take a tax-free distribution.

Chris Blunt, executive vice president of New York Life, has pointed out the value of BTID to investment firms, saying “a generation of Wall Street professionals has been trained by their firms to trash cash life insurance so that investment firms can retain those dollars.” ” He further mentioned that there is no need to decide between term and permanent life insurance. Younger families can both buy and transform the term into a lifetime as their income increases.

Art Williams’ legacy includes over-the-counter only over-the-counter options and a drastically reduced pool of agents who, like the Wall Streeters mentioned by Mr. Blunt, push only one product and publicly insult every option available to their prospects, calling cash value insurance a “trash value.” And claiming a “terrible product” and BTID as the only solution for all. A detailed 40-year look at this approach to life insurance sales in this study does not support these claims. American families deserve more of both options and advice.